MAPSiTV and smartphone apps

Movie Animation Park Studios
Ipoh, Perak. Malaysia

MAPSiTV is a high-tech theme park with a theme of animation technology. It is the first theme park in the world to feature its own in-park TV station with live content broadcast throughout the park and on Internet Protocol Television (IPTV).  MAPS Live Broadcast TV is intended to enhance the guest experience in the park and allow management and operational staff to be connected to guests both before they visit and after they leave the park.

Magian was contracted to developed the technical infrastructure design, the software and implementation process for live broadcast “TV” across the Movie Animation Park site in Ipoh, Malaysia.  The central control room is located near the Live Broadcast Stage.  Three full-time staff, a Producer/Director, a video editor and audio editor, who are responsible for mixing and editing live content before sending it on the park-wide fibre optic network for broadcast at eleven locations around the Park.

A number of cameramen move around the Park capturing live footage of performances at the main broadcast points and of random guest experiences around the park.  At least one fixed HD camera in each entertainment zone adds to the content being delivered live around the Park. In particular, pre-edited content from the screen inside the Stunt Legend’s arena is sent to the MCC. Content being delivered throughout the park includes live music, dance performances, interviews with guests, stunt show drivers, and celebrity figures.

Pre-recorded MAPS promotions for upcoming events, cartoon clips to promote MAPS animation IP, and guests photos can be delivered to the Central Control Room for inclusion in feeds.  An “info-text” strip on the Live Broadcast Screen provides the latest news, weather, etc. 

Magian was also contracted to design, produce and implement two smartphone applications – a MAPS Park-wide app and a “game” app to support the program at the Stunt Legend’s Arena on the MAPS site.  The “game” which has 3 levels allows guests to improve their stunt car driving on an increasingly challenging course.

Integrated infrastructure provides additional opportunities for updating content and visitor engagement. Integrated infrastructure provides additional opportunities for updating content and visitor engagement. Integrated infrastructure provides additional opportunities for updating content and visitor engagement.